I don't think I have much choice now: I'll have to accept my death serenely for the sake of my PR.
Eeven if deep down I were to start having second thoughts about the whole strange business of kicking the bucket, I'm not going to stop smiling - I'd look ridiculous ruining, just before breathing my last, my image. So I'm planning to live up to it and die with a laugh. Or if iI'm still in Albion, I'll play it cool and go for a dead stiff upper lip - to keep my image alive.